Tag heuer formula 1 price series#

The checkered flag engraving motif on the solid caseback is a classic TAG Heuer touch, and the brand rates these models for an impressively robust 200 meters of water resistance. These brushed numerals lend a sense of depth and solidity to an otherwise straightforward design, and help these new models to feel a touch more upscale than the other quartz offerings in the Formula 1 lineup.

Tag heuer formula 1 price series#

While other models in the series opt for aluminum or ceramic (generally reserved for automatic models), this new insert adds a raised tachymeter scale in a bold, modern sporting typeface. The black PVD edge is a modernized take on a brand hallmark that dates all the way back to the second-generation Heuer Autavia, and TAG Heuer elevates this familiar piece with a new sculptural insert in PVD-coated stainless steel. TAG Heuer’s use of black PVD for the chunky crown and broad pushers ratchets up the sense of visual aggression here, but it’s the heavy, gear-toothed fixed bezel that stands out as the Formula 1’s most distinctive feature. The fully brushed c-shaped case design is almost brutally simple on the wrist, with stout unchamfered lugs and prominent rounded crown guards. The 43mm-wide stainless steel cases of the TAG Heuer Formula 1 Chronograph Colors line should be familiar to fans of the brand. Although they may not be the most revolutionary models in the brand’s current lineup, the new TAG Heuer Formula 1 Chronograph Colors collection adds a jolt of energy to the marque’s most youth-oriented collection. For its latest move in this ongoing campaign, TAG Heuer taps into the watch industry’s current “color revolution,” bringing vibrant racing-inspired hues to this sporty quartz chronograph formula. Over the past several years, however, the brand has made a concerted effort to transform the Formula 1 into a contender in its own right, with high-profile collaboration models, bold designs, and a broad range of available options.

TAG Heuer's watches come in several series for both men and women.As the more entry-level side of TAG Heuer’s sports watch catalogue, the Formula 1 collection has historically struggled to gain the same level of enthusiast affection as its more upmarket stablemates. TAG Heuer's current watch collection boasts stylish sporting designs that feature advanced quartz and mechanical watch movements. The TAG Heuer company has had strong affiliations with the Olympic Games, Formula 1 racing, and numerous sporting personalities. Since 1999, TAG Heuer has been owned by the LVMH group. Together they modernized the wristwatch production line and became one of the biggest names in Swiss watch manufacturing. The watchmaking collosus of TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired the watchmaker Heuer. Heuer's first automatic watch chronographs were the Autavia, Carrera and Monaco. In 1969, Heuer introduced the first automatic watch chronographs. From the 1950s through the 1970s, Heuers were popular watches among automobile racers, both professionals and amateurs. Heuer continued to manufacture these into the 1980s. In 1958, Heuer introduced a new line of timepieces, designed to be mounted on the dashboard of an automobile, airplane or boat. In 1933, the company introduced the Autavia, a dashboard watch timer used for automobiles and aviation. In 1916, Heuer introduced the Micrograph, the first stop watch accurate to 1/100th of a second. The watch crown was at the twelve position, as these first wrist watch chronographs were adapted from the more common pocket watch chronographs. Heuer introduced its first wristwatch chronograph in 1914. In 1860, Edouard Heuer founded the watchmaking company that would later become TAG Heuer.